# myGold – BKS MyGold Private Limited > India's first 24KT gold leasing platform. Lease idle physical or digital gold, earn returns in gold weight, buy/sell gold, and donate gold to temples — all in one app. - Website: https://bksmygold.com/ - App Download: https://app.mygld.in/download - App Store: https://apps.apple.com/app/mygold/id6503638074 - Play Store: https://play.google.com/store/apps/details?id=bks.mygold.user - Support Email: help@bksgold.com - Support Phone: +91 9044454178 | Landline: 0522-4594069 - Collection Centre: S-54, Upper Ground Floor, Gole Market, Mahanagar, Lucknow --- ## What is myGold? myGold is India's first 24KT gold leasing platform that enables users to lease their gold and earn returns in gold weight. The platform supports leasing of both physical gold and digital gold. Unlike traditional gold ownership (idle in lockers), myGold allows gold to function as a productive financial asset. Mission: Mobilize India's estimated 25,000 tonnes of idle gold by transforming it into a dynamic income-generating resource, contributing toward the Bharat "Sone ki Chidiya" vision and the USD 5 trillion economy goal. Vision: Build "Bharat ka Pehla Gold Banking Solution" — redefining gold as a scalable financial instrument and driver of long-term economic growth. Key Partner: MMTC-PAMP (Government of India undertaking) — Digital Gold Provider. --- ## Core Products ### 1. Lease & Grow Gold (Gold on Gold Plan) Lease idle physical or digital gold to trusted jewellers via myGold and earn extra gold weight annually. Returns (slab-based, tenure-driven): - Under 12 months: 2% per annum (pro-rata on early exit) - 12 months or more: 3.5% per annum - 5-year loyalty bonus: 1.5% one-time bonus in the 5th year - Maximum effective growth: up to ~5% per annum in gold weight Illustrative 100g projection: - After 1 year: 103.5g - After 5 years: ~120.55g - After 10 years: ~145.32g Growth is in gold weight (grams), not cash. It is tenure-based, not market-linked. Physical Gold Leasing: - Available only in select cities (currently Lucknow only) - Book appointment via app → visit collection centre → gold verified, melted, converted to 24KT, then leased - Requires KYC (PAN and/or Aadhaar) Digital Gold Leasing: - Available pan-India - Buy digital gold in app → lease as one-time or recurring Gold SIP (daily/weekly/monthly) - No physical visit required Security: - Gold fully insured - Stored in secured vaults - Signed gold lease agreement on legally stamped papers - Real-time purity testing in user's presence --- ### 2. Digital Gold Purchase (SIP or One-Time) Buy 24KT pure gold backed by MMTC-PAMP starting from Rs 10. Set up automated UPI Autopay (PhonePe, Google Pay, PayTM). - Minimum investment: Rs 10 - Frequencies: daily, weekly, monthly - Redeem as cash or 24KT gold coins - Gold SIP + Lease: accumulated gold can be auto-leased to earn extra gold weight annually --- ### 3. Sell Old Gold Transparent, safe gold evaluation and instant bank payment. - Non-destructive XRF and ultrasonic testing done in front of the user - Melting only after user consent - Accepts all gold types: hallmarked and non-hallmarked, ornaments, coins, bars - Pricing shown live, linked to market rates - Payment via IMPS/NEFT/RTGS (no cash) - GST-compliant digital invoice provided - No hidden deductions — all charges explained upfront - Process takes ~20-30 minutes - Home pickup available in select cities --- ### 4. SwarnMandir Abhiyaan – SwarnDaan (Gold Donation to Temples) Digitally donate pure 24KT gold to empanelled temples starting from Rs 10. - Every rupee converts to pure gold (MMTC-PAMP) in the donor's name - Official purchase invoice shared instantly - Gold transferred to temple trust for adornment (Shikhar, Kalash, Simhasan, Garun Stambh) - Donor recognized on Digital Donor Wall (Bhakt Samman Patrika) - Gold adornment designed to last 50+ years, eco-friendly, Minamata Convention compliant - Donate via QR code at temple or myGold app from anywhere --- ### 5. Withdraw Gold - No lock-in period; withdraw anytime 24/7 - Options: (a) Cash in bank via instant bank transfer, (b) 24KT gold coin shipped to doorstep with insurance - Gold balance visible on app home screen --- ### 6. Gift Gold - Instantly gift digital gold to anyone for any occasion - Use existing gold savings or buy fresh gold to gift - Fully digital, secure, instant --- ### 7. Refer & Earn - Earn 0.5% bonus (in gold) when a referred friend leases/sells gold - Friend earns ~Rs 50 worth of free gold - Earn 0.2% bonus on all subsequent gold leases/sells by referrals - Maximum potential: up to Rs 1,00,000 in earnings --- ## Gold Price & Balance — Key Facts Live Gold Rate: - Displayed on the home screen of the myGold app (top of screen after login) - Market-linked, updated regularly Buy Price vs Sell Price: - A price difference between buy and sell is an industry-wide practice globally - Covers: operational costs, storage, insurance, logistics, market risk, transaction processing - Both prices are market-linked and shown transparently in the app before confirmation Gold Weight vs Gold Value: - Gold weight (grams) is the primary unit — predictable, tenure-based, not market-linked - Gold value = Gold Weight x Live Gold Rate — dynamic, fluctuates daily - Market price changes affect value only, never gold weight/grams - Gold grams reduce only when user sells or redeems — never due to price movements --- ## App Navigation Guide - Home screen: Live gold rate, total gold balance - My Gold page (2nd tab, bottom nav): Total holdings, growth/lease benefits, detailed breakdown - My Transactions page: All buy/sell/SIP/lease transactions and their status Transactions can take up to 24 hours to reflect in gold balance. --- ## Platform Safety & Continuity - Gold owned by user at all times — myGold is a platform/facilitator, not the owner - In the unlikely event of app discontinuation or company restructuring, user gold remains protected through existing legal, contractual, and operational safeguards - App availability and gold ownership are independent --- ## Contact & Support - Email: help@bksgold.com - Phone: +91 9044454178 - Landline: 0522-4594069 - Collection Centre: S-54, Upper Ground Floor, Gole Market, Mahanagar, Lucknow For personal meetings: myGold provides guidance over phone or WhatsApp first. The support team can arrange a personal visit or appointment if needed. --- ## Optional - [Home](https://bksmygold.com/) - [Lease Gold](https://bksmygold.com/lease-gold) - [Gold SIP](https://bksmygold.com/gold-sip) - [Sell Old Gold](https://bksmygold.com/sell-gold) - [About Us](https://bksmygold.com/about-us) - [Blog](https://bksmygold.com/blog) - [Contact Us](https://bksmygold.com/contact-us)